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How to Fix a Broken Business Model
There’s a critical mistake I’m still seeing a LOT of coaches make in their business model...
Important Note From Alicia…
ELEV8 UPDATE! We’ve got a new holiday schedule for our Elev8 emails. Starting next week, we’re moving to a weekly newsletter instead of 3x per week.
The reason? (Transparency alert 🚨) We’ve got our biggest launch of the year coming up, and it’s requiring a lot of my time and focus right now.
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Keep up the greatness,
Alicia 🤩
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Wednesday: Growth Clinic
5 mins or less. Dive into mental models, proven frameworks, and actionable strategies to grow & scale your coaching business.
There’s a critical mistake I’m still seeing a LOT of coaches make in their business model — and it’s costing them BIG TIME.
And if you’re one of the coaches making this mistake, it’s likely impacting your:
client retention
long-term client results
your revenue
your PROFIT
and your sanity
It’s an easy trap to fall into, but the good news is that it’s also a very simple fix.
Here’s the mistake:
👉 It’s selling FEO (front-end offer) after FEO to the same clients.
And it looks something like this:

It might not seem like a big deal, but fixing this flow means the difference between being trapped in an endless marketing loop, burnout, and barely covering your overhead…
And a business with predictable income, higher profit margins, better client results, and a LOT less stress.
That’s why today, I’m going to break down:
1) The reason the flow is broken 🩺
2) The perfect FEO timing ⏳
3) The two things an FEO must accomplish 🚀
4) The highly profitable ascension model 🙌
🌊 Let’s dive in and get to it…
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