“And” is a conversion killer

Thursday: Conversion Clinic

2 mins or less. An actionable, “take-my-money” kind of marketing & conversion tip to help you sign up more clients TODAY.

You’ve seen it before — a sales page headline promising to “Improve your relationships, help you lose weight, and make you a millionaire” (or something along those lines).

It’s easy to think that the more you promise to deliver, the more your ideal client will take whatever you’re offering.

But the opposite is actually true.

Your ideal client wants ONE thing solved.

The minute you throw an “and” in your headline and tack on another solution?

You’ve killed the hope they had that you could solve their ONE thing really well.

👉 All you need is one big promise.

For example, compare this:

Unlock Your Inner Power, Turbocharge Your Weight Loss, and Get Your Confidence Back With 6 Powerful Workouts!

To this: