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Wednesday: Gem Report š
A handpicked collection of the week's top 3-5 STANDOUT pieces of content to inspire, educate, and keep you hyper-focused on your goals.
Alicia Streger
July 26, 2023
Wednesday: Gem Report
2 mins or less. A handpicked collection of the week's top 3-5 STANDOUT pieces of content to inspire, educate, and keep you hyper-focused on your goals.
#1: The Barbie Marketing Takeover āØ
Arguably some of the BEST marketing weāve ever seen for a movieā¦
Check out this post if you want to see:
3D ad in front of Burj Khalifa
Malibu Barbie Dream House (yes ā you can rent it on airbnb)
HGTV Barbie Dreamhouse Challenge
Lockheed Martin Barbie jet
Barbieās opening weekend was $337M. Thatās nearly 2x Oppenheimerās $174M.
Warner Brother's insane āOperation Barbie Summerā is a big part of that success.
These are 50 of the team's most amazing marketing stunts:
1. 3D ad in front of Burj Khalifa
ā Aakash Gupta š Product Growth Guy (@aakashg0)
3:37 AM ā¢ Jul 25, 2023
#2: I Found Marketing Magic on my Water Bottleā¦
I was unpacking and found a water bottle I never used. I was about to toss it into the donate pileā¦ when I noticed the packaging š
Now, of course, I HAVE to keep itā¦
#3: āSome things will never go out of style.ā
Be on time.
Open doors.
Put in the work.
Say hello and smile.
Give back generously.
Shake peoples' hands.
Have a positive attitude.
Do what you say you will.
Thank people for their work.
Help without any expectation.Some things will never go out of style.
ā Teddy Mitrosilis (@TMitrosilis)
1:26 PM ā¢ Jul 25, 2023
#4: Did You Know Google Lens Could Do This?
I may be late to the partyā¦ but I just found out that the Google app could do this from one of their ads yesterday š (+ More Barbie marketing madness.)
(click it and turn on your volume!)
Discover new ways to search, learn, and Barbify your life, all with the new Google app. #GoogleSearch
ā Google (@Google)
5:04 PM ā¢ Jul 24, 2023
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