How to “Tribal-ize” Your Offers

“The Bandwagon Effect” is all about tapping into your audience's deep-seated desire to be part of certain communities, and avoid others. And these communities fall into 3 different groups…

Some Good Stuff Happening This Week at Elev8…

🚀 Monday: Mission & Mindset — Tap into the power of this NLP technique (here)

⚙️ Tuesday: Hub Content — A complete breakdown of the hybrid business model for coaches and how it can 5-10x your revenue (here)

💎 Wednesday: Gem Report — A handpicked collection of the week's top 3-5 STANDOUT pieces of content (here)

💰 Thursday: Conversion Clinic — How to “Tribal-ize” Your Offers (below)

🤖 Friday: Amplify with AI — Swipe this prompt to create a custom list of unique & thoughtful gift ideas to show appreciation to your team

2 mins or less. An actionable, “take-my-money” kind of marketing & conversion tip to help you sign up more clients TODAY.

If there’s one thing about humans, it’s that our need to belong runs deep.

In Drew Eric Whitman’s book, Ca$hvertising, he touches on this need with a marketing principle called “The Bandwagon Effect.”

“The Bandwagon Effect” is all about tapping into your audience's deep-seated desire to be part of certain communities, and avoid others.

And these communities fall into 3 different groups…

👉 There are Aspirational Groups, which are groups your prospects would like to belong to.

👉 Then Associative Groups, which share your ideal clients’ core beliefs and values.

👉 And finally, there are Dissociative Groups, which are groups your ideal clients don’t want to belong to.

In a nutshell, these groups influence your prospects’ choices.

And if you understand what these groups mean to your prospects, you can leverage them to better position your offers.

For example — that "8-week coaching package" you’re selling?

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